Wound Care in Saudi Arabia

Strong marketing support from leading player Johnson & Johnson continued to drive growth at the end of the review period. From 2009 onwards, this player invested in frequent TV advertising for value-added variants from its Band-Aid range such as Band-Aid Aloe Vera and Band-Aid Liquid Bandage. This advertising not only drove growth for Band-Aid but also for wound care overall, encouraging a growing number of consumers to keep wound care in stock at home in case of emergencies.

Wound Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

For further information, please visit : Wound Care in Saudi Arabia