Sony Corp in Toys and Games (World)

Sony Corp faced a public relations disaster in 2011 as it was forced to admit that its Play Station Network had suffered a cyber attack leaving the data of millions of its users exposed. The company has worked hard to restore its reputation at a time when competition between the big three players in video games – Sony, Microsoft and Nintendo – is heating up. Most recently, Sony has focused on the motion sensing controller Move, as well as introducing 3D technology to video games.

Sony Corp in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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